Send coupons and messages strategically
You can send unlimited messages and special offers to your customers at no extra cost. You can design these to accomplish many different marketing goals, like:
- Promote new products or services
- Boost traffic during off-peak hours
- Increase product exposure with free samples or upgrades
- Notify customers immediately with last-minute discounts
Promote new products or services
Launching your latest product or service used to be slow, difficult, and expensive.
With Returntool, your customer base can be notified as soon as it hits the shelves or the menu.
You can know, understand, anticipate, and test ideas on different customer profiles. This can provide extra insight when announcing seasonal products or collections.
Boost traffic during off-peak hours
Offers good for “early-bird”, “Tuesday-lunch”, and “weekend-only” specials encourage extra visits during slow periods. Extend busy hours by shifting activity earlier or over to the bar or other periphery services.
Leveling-out activity can help you make time to personalize service for each individual customer. Off-peak specials may also mobilise previous but inactive customers to come by when their complicated schedule permits.
Free samples or upgrades increase visits
Offering customers a “free small coffee with doughnut purchase” exposes your customers to products they would not necessarily consider and can improve average purchases-per-visit over the long-term.
Allowing customers to “buy one massage and purchase one for a friend at 50% off” means that you will have an intimate chance to convert a casual visitor into a repeat customer.
Knowing the data behind your customers will better help you identify the VIP’s who should be skipping the line and the cover charge at your nightclub. Rewarding customers for their loyalty means that they will consider the competition less.
Notify customers immediately of last-minute discounts
Everybody loses when inventory is wasted or expired, so incentivising customers to make an extra purchase when you discover short expiration dates, can be a win-win-win for you, the customer, and the environment.
As a store owner, your suppliers may also have special offers for you if you buy in bulk, and Returntool can help you move those products more efficiently, letting you take more calculated risks with procurement that could really pay off.
